Heritage Acceptance Corporation (Heritage), a finance company specializing in purchasing automotive retail installment contracts, announced today that Mike Monaghan has been named vice president, sales and marketing.

“Mike’s expertise in sales and marketing in the auto financing sector will drive our growth strategy in the Midwest,” said Curt Holmes, president of Heritage. “Mike brings industry best practices and a new vision for marketing Heritage’s services through our sales team to car dealers and our customer base. He’s already built an enhanced sales team to better serve a growing dealer network, which is a top priority at Heritage.”

Monaghan brings significant experience developing new business opportunities and managing teams with proven success. He led the development of new products and implemented new technology solutions to exceed revenue projections and expand market penetration. Monaghan has a history of increasing sales volume and income in previous roles within the financial services sector.

A native and resident of Dayton, Ohio, Monaghan earned a bachelor’s degree in business administration, with a major in finance, from the Ohio University.